Are You on the Local Search Map?
If not you better stake your claim fast. Local search is the next online gold rush. Over 20% of searches have local keywords and even more searches have local intent. This is roughly 3 billion Google Search Queries every month that contained local terms.
Companies that invest in local search now will establish a formidable and sustainable competitive advantage.
When triggered by a search query, local search results dominate the page. Google, Bing and Yahoo now prioritize local search results based on your location so being in local directories and using local keyword terms in your web site SEO is vital to remain competitive and keep your company on the first page of search results for your geographic area. Local listings tend to dominate the search results page and will take a large percentage of clicks away from search results listings that are purely organic.
Prioritize and Manage Local Search
Local search is highly cost effective, but rather complex. Using it to acquire new clients effectively requires careful implementation and continual management.
We can help make your local search efforts manageable whether you have:
- One Business Location
- Several Business Locations
- Hundreds of Retail Store Locations
Considering that Google is by far the largest search engine, we start with Google Local Listing optimization and then expand out to the many local search directories.
Here is a list of the different types of local search and the top local search sites:
- Search Engine Maps (Google, Bing and Yahoo)
- Review Sites (Yelp, Urban Spoon, Zagat)
- Yellow Page Directories (Yellow Pages, Insider Pages, Superpages)
- Local Directories (CitySearch, Localeze)
- Business Directories (InfoGroup/InfoUSA, Manta, Acxiom)
- Niche, Industry Specific Directories
There is more to local search than just submitting your listings. You need to ensure that your local search listings are:
- Claimed / Verified
Why is Local Search Marketing Important?
70% of people online are shopping for local products and services. With smart mobile phone usage booming this is going to increase and further reinforce the importance of local search.
Local search marketing is a critical aspect of search engine optimization for retail stores, doctors, restaurants, hotels and more. For businesses that are not so locally focused like large B2Bs, local search marketing is still an important customer touch point since vendors, customers, partners and potential employees will likely be looking to get directions to your office. A bad experience can quickly erode brand affinity.
Plus, bad data is rampant in local search engines and local online directories which is a key reason for duplicate local listings that can negatively affect your customers’ experience.
What does Local Search Marketing include?
Below is a list of the key local search marketing activities that are typically included in a local search marketing engagement:
- Claim and Verify Local Listings
- Managing Listings for Multiple Locations
- Optimize Local Listings for Increased Local SEO Traffic
- Eliminate Duplicate Listings
- Help You Increase and Manage Reviews
- Submit Your Business to Additional Local Directories
- Setup Analytics Tracking to Properly Track Local Activity
- Promote Your Local Listings
If you’re ready to get serious about helping your customers find you locally and maximize your sales, give us a call at 972-546-3740 or email us at email@example.com
Let us help you get started by performing a Local Search Audit. If you are unsure about where you stand in local search and would like to get a better idea before you commit to local search marketing, a local search audit will help you get a handle on things.